How have wedding invites changed in recent years?
Invites have changed massively over the past few years. With social media and technology on the rise couples are realising the beauty of paper and post. A wedding invite is probably the first and last letter a couple will ever send to their friends and family in this digital age, so it’s important to get it right! It’s all in the details – the paper choice, the envelopes, how it feels and looks in the flesh.
What trends are proving popular this year?
It seems we are nearing the end of the ‘shabby chic’ trend and couples are opting for a more polished and finished look. At The White Letter, we love to work with new paper types and printing techniques. Our foil and embossed designs have been very popular with both couples and their guests. Another popular choice are the floral designs – flowers and weddings always go hand in hand.
What is the most unique invitation you have ever designed?
My first foil invite was for a couple called Rachael and Charlie – Rachael was a bride after my own heart with a passion for all things sparkly. Being a fellow winter bride, she trusted me with her entire stationery suite. Her invitation sits pride of place in my studio along with her original foil block to show how the process is done.
What is your favourite colour combination?
The White Letter’s own business stationery is a lovely combination of silver, blush and white (actually, my entire wardrobe, car and house is a combination of these shades!). On the other hand I love working with strong colours such as merlot red and forest greens, as these come out so well in print.
What one piece of advice would you offer brides and grooms embarking on their wedding planning experience?
Work out what is important to you as a couple and fit your budget accordingly. Also, don’t make life difficult for yourself: us wedding ‘pros’ know what we are doing and if we don’t then we will know someone who will so feel free to ask any of your wedding vendors questions about your big day. Lastly, enjoy your planning experience …you only get to do it once! (I realise I have given three pieces of advice but you always get 110% from The White Letter!).
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